Privacy Policy — u7777

This Privacy Policy ("Policy") is issued by u7777 ("u7777", "we", "us", "our") and applies to all personal data collected, processed or stored when you visit, register with or use the u7777 online gaming platform at https://u7777.cam/ ("Platform").

Privacy is not an afterthought at u7777 — it is a foundational operating principle. This Policy tells you exactly what personal data we collect, why we collect it, how we use it, who we share it with (and under what conditions), how long we keep it and what rights you have in relation to it. We have written this document in plain English so that users across Pakistan — whether in Karachi, Lahore, Islamabad, Rawalpindi, Peshawar, Multan or Faisalabad — can read and understand it without needing a legal background.

By registering an Account on the Platform or by continuing to use the Platform after the effective date of this Policy, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. Where consent is the legal basis for a specific processing activity, you may withdraw that consent at any time — though withdrawal will not affect the lawfulness of processing carried out before the withdrawal.

Throughout this Policy, the following terms carry the meanings assigned below:

• "Personal Data" means any information that identifies or can be used to identify a natural person, directly or indirectly — including name, email address, date of birth, IP address, device identifiers and financial information.
• "Processing" means any operation performed on Personal Data, including collection, recording, storage, use, disclosure, transmission, restriction, deletion or destruction.
• "Data Controller" means the entity that determines the purposes and means of processing Personal Data — in this context, u7777.
• "Data Processor" means any third party that processes Personal Data on behalf of u7777 under a contractual arrangement, subject to u7777's instructions.
• "User" means any individual who accesses, browses or registers an Account on the Platform.
• "Account" means the registered user profile created on the Platform.
• "KYC Data" means identity documents and related information collected as part of the Know Your Customer verification process described in the Terms & Conditions.
• "Cookies" means small text files placed on your device by the Platform to store preferences, session information and analytics data.

u7777, operating at https://u7777.cam/, acts as the Data Controller for all Personal Data collected through the Platform. As Data Controller, u7777 is responsible for determining why and how your personal data is processed, and for ensuring that processing activities are conducted in accordance with the applicable principles set out in this Policy.

For all data-related enquiries, rights requests and complaints, please contact our Data Privacy team using the contact details provided in Section 16 of this Policy. The support email address is provided as plain text and is not a clickable link.

We collect Personal Data through several channels: information you provide directly, information generated by your use of the Platform, and information received from third-party service providers. The categories of data we collect are detailed below.

• Registration Data: Full name, date of birth, email address, username, password (stored in hashed form — never in plain text) and any other information submitted during account creation.
• KYC / Identity Data: CNIC or passport number, copies of identity documents, proof of address and selfie/liveness check images submitted through the secure verification portal.
• Financial Data: Payment method details associated with deposits and withdrawals. u7777 does not store full card numbers; payment processing is handled by third-party payment service providers under their own security standards.
• Support Communications: The content of any messages, emails or live chat conversations you initiate with our support team.
• Responsible Gambling Preferences: Deposit limits, loss limits, self-exclusion requests and session-time settings you configure in your Account.

• Technical Data: IP address, browser type and version, operating system, device type, screen resolution, time zone (Pakistan Standard Time, UTC+5), and device identifiers.
• Usage Data: Pages visited, features accessed, games played, bets placed (including stake amounts, markets selected and settlement outcomes), session duration and click-path data.
• Transaction Data: Records of all deposits, withdrawals, bets, bonus activations and account adjustments processed through your Account.
• Log Data: Server access logs, error logs and security event logs generated automatically during your interaction with the Platform.

• Identity Verification Providers: Results and flags returned by third-party KYC verification services used to confirm your identity and age.
• Payment Providers: Transaction status, payment method type and risk signals provided by payment processing partners.
• Analytics Providers: Aggregated usage statistics and performance metrics from third-party analytics tools, subject to applicable data-sharing agreements.

u7777 uses your Personal Data only for the purposes listed below. We do not process your data for purposes incompatible with those stated here without first obtaining your consent or establishing a separate lawful basis.

u7777 processes your Personal Data on one or more of the following legal bases, as applicable to each specific processing activity:

• Contract Performance: Processing necessary to enter into and perform the user agreement between you and u7777, including account management, bet processing and payment handling.
• Legal Obligation: Processing required to comply with applicable laws and regulations, including anti-money laundering (AML) obligations, KYC requirements, age verification and regulatory reporting obligations imposed by the operator's licensing jurisdiction.
• Legitimate Interests: Processing that serves u7777's legitimate business interests — such as fraud prevention, platform security, product improvement and customer service — provided those interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing based on your explicit agreement, such as receiving promotional communications or marketing emails. You may withdraw consent at any time by adjusting your Account notification preferences or by contacting our support team.

u7777 does not sell your personal data to third parties. We do not share your data for purposes of third-party advertising networks acting on their own behalf. Your Personal Data may be shared only in the following circumstances and only to the extent necessary for each stated purpose.

We engage third-party service providers who process Personal Data on our behalf under contractual obligations that bind them to data protection standards equivalent to those described in this Policy. Categories of processors include:

• KYC and identity verification technology providers
• Payment processing and fraud-screening services
• Game and sports data technology partners
• Customer support platform providers
• Platform analytics and performance monitoring tools
• Cloud infrastructure and hosting providers

u7777 may disclose your Personal Data to regulatory authorities, law enforcement agencies or courts where required to do so by applicable law, a valid court order, or a legally binding request from a competent authority. We will, where permitted by law, notify you of such a disclosure.

In the event that u7777 undergoes a merger, acquisition, restructuring or sale of all or substantially all of its assets, Personal Data held by u7777 may be transferred to the acquiring or successor entity. You will be notified of any such transfer and any material changes to the applicable privacy terms through a notice published on the Platform.

u7777 retains your Personal Data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory or contractual obligations. Our retention practices are summarised below.

• Account Data: Retained for the duration of your Account and for a minimum period of five (5) years following account closure, as required by standard AML and financial record-keeping obligations. Specific retention periods may be longer where required by the licensing jurisdiction's regulations.
• KYC Documents: Retained for the minimum period required by applicable AML and identity-verification laws, typically five (5) years from the date the account relationship ends.
• Transaction Records: Retained for a minimum of five (5) years from the date of each transaction for audit, AML and dispute-resolution purposes.
• Support Communications: Retained for a period of two (2) years from the date of the communication, or longer if the communication relates to an ongoing dispute or regulatory matter.
• Marketing Preferences: Retained until you withdraw your consent or until the data is no longer relevant to marketing activities.
• Technical and Usage Logs: Generally retained for between six (6) months and two (2) years depending on the purpose — security logs are retained longer than standard analytics data.

Where data is no longer required for any of the above purposes, it is securely deleted or anonymised so that it can no longer be linked to any identifiable individual.

u7777 uses cookies and similar tracking technologies (including local storage and session storage) to operate the Platform, analyse usage patterns, remember your preferences and deliver a consistent user experience. Below is a summary of the cookie categories used.

You can manage cookie preferences through your browser settings at any time. Disabling cookies beyond the strictly necessary category may impair certain Platform features. Most modern browsers — whether on Android devices used by Pakistani players or any other device — include a cookie management interface in their settings menu.

u7777 implements a range of technical and organisational security measures designed to protect your Personal Data against unauthorised access, accidental loss, destruction, alteration and disclosure. While no online platform can guarantee absolute security, we apply industry-standard controls across the Platform.

• HTTPS Encryption: All data transmitted between your device and the Platform is encrypted in transit using TLS (Transport Layer Security). Do not use the Platform if your browser indicates an insecure connection.
• Password Hashing: Passwords are stored using strong one-way hashing algorithms. u7777 staff cannot access or retrieve your plain-text password under any circumstances.
• Access Controls: Access to user Personal Data within u7777's systems is restricted on a need-to-know basis. Staff with access to sensitive data are subject to confidentiality obligations.
• KYC Portal Security: Identity documents are submitted through a dedicated secure HTTPS verification portal, separate from general customer communications. Never submit identity documents via email, live chat or any unsecured channel.
• Security Monitoring: The Platform's infrastructure is subject to ongoing security monitoring to detect and respond to threats in a timely manner.

Subject to applicable law and certain exceptions, you have a number of rights in relation to the Personal Data that u7777 holds about you. These rights are summarised below. To exercise any of these rights, please contact us using the details in Section 16.

You have the right to request confirmation of whether u7777 processes Personal Data about you and, if so, to receive a copy of that data along with information about how it is used, where it is held and who it has been shared with. We will respond to access requests within 30 days of receipt.

If any Personal Data we hold about you is inaccurate or incomplete, you have the right to request correction. For most account data, you can update information directly through your Account settings. For KYC-related data, please contact support.

You may request the deletion of your Personal Data where it is no longer necessary for the purpose for which it was collected, where you withdraw consent (and no other legal basis applies), or where processing was unlawful. This right is subject to override where retention is required by law — for example, AML record-keeping obligations require us to retain certain data for a minimum period even after account closure.

In certain circumstances — for example, where you contest the accuracy of your data or object to processing — you may request that we restrict the processing of your Personal Data while the matter is being resolved.

Where processing is based on consent or contract and is carried out by automated means, you have the right to receive the Personal Data you provided to us in a structured, commonly used and machine-readable format, or to request that it be transmitted to another controller where technically feasible.

You have the right to object to processing based on legitimate interests and to processing for direct marketing purposes. Where you object to direct marketing, we will cease that processing immediately. For other objections based on legitimate interests, we will assess your objection against our processing rationale and inform you of the outcome.

Where processing is based on your consent — such as receipt of promotional emails — you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal. You can adjust marketing preferences in your Account settings or by contacting support.

The Platform is strictly intended for adults aged 18 and over — or the higher minimum age required by the operator's licensing jurisdiction. u7777 does not knowingly collect Personal Data from any person under the age of 18. If we become aware that a minor has provided Personal Data during registration, we will take immediate steps to delete that data and terminate the associated Account.

If you are a parent or guardian and believe that a person under 18 in your care has registered an Account or submitted Personal Data to u7777, please contact us immediately at [email protected] (plain text only — not a clickable link). We take these reports seriously and will act promptly.

u7777 operates a globally accessible online platform. In the course of providing services to Pakistani users and others, your Personal Data may be transferred to, stored in or processed in countries outside your country of residence. This includes transfers to service providers or infrastructure partners located in jurisdictions other than Pakistan.

Where such transfers occur, u7777 takes reasonable steps to ensure that appropriate safeguards are in place — such as data-processing agreements that impose data-protection obligations on recipients equivalent to those applied by u7777. These measures are designed to protect your data regardless of where it is processed.

The Platform may contain contextual references to third-party payment brands, sports organisations or other services. These references do not constitute links to external websites and do not involve data sharing with those third parties in connection with the mere mention of their names. u7777 does not operate any external links to third-party sites from this Platform.

If, in your use of other internet services, you navigate to a third-party website through means other than the u7777 Platform, that third party's privacy policy — not this one — will govern the processing of your data on that external site. u7777 accepts no responsibility for the privacy practices of any third-party website.

u7777 reviews this Privacy Policy periodically and may update it to reflect changes in our data practices, the services we offer, applicable technology or the legal environment. Material changes — meaning changes that affect your rights or how your data is used in a significant way — will be communicated to registered users via email to the address on their Account, or via a prominent notice on the Platform, with a minimum of seven (7) days' notice before the changes take effect.

Non-material changes — such as clarifications, typographic corrections or administrative updates — may be made without advance notice. The "Last Reviewed" date displayed at the top of this page and in the page hero section will always reflect when the Policy was most recently updated. We encourage you to review this Policy periodically. Your continued use of the Platform after an update has taken effect constitutes your acceptance of the updated Policy.

For any questions, concerns, rights requests or complaints relating to this Privacy Policy or to the processing of your Personal Data, please contact our team through the channels below. The email address is provided as plain text only — it is not a clickable link. Please copy and paste it into your email client manually.

• Support Email (plain text — not a link): [email protected]
• Live Chat: Available 24/7 via your Account dashboard — fastest response channel.
• Subject Line for Privacy Requests: Please use "Privacy Rights Request — [Your Username]" as the subject line for rights requests submitted by email to help our team route and prioritise your query.
• Response Timeframe: We aim to acknowledge all privacy requests within 48 hours and to provide a substantive response within 30 calendar days. Complex requests may require up to a further 60 days, of which you will be notified.
• Language: Support is provided in English. Urdu language assistance is available upon request via live chat.

If you are dissatisfied with our response to a privacy complaint, you may have the right to escalate the matter to a relevant data-protection supervisory authority in your jurisdiction. The specific authority and escalation process will depend on your country of residence and applicable law.